Mutual of Omaha Life Insurance Company

In 1909, Mutual of Omaha, originally known as Mutual Benefit Health & Association, filed articles of incorporation with the Nebraska Insurance Department. The charter was issued on March 5.

The company’s first president was Harry S. Weller. He served in this role from 1909-1932.

With rapid growth, Mutual Benefit was no longer a faltering insurance company. By 1920, it was licensed to sell insurance in 15 states and its premiums went over a million dollars – $1,296,482 – for the year.

In 1930, Mutual Benefit and its four-year-old life insurance company, United of Omaha, moved into three floors (and part of the basement) in the Faidley Building. At the time, there were 233 employees in the home office.

United Benefit Life Insurance Company changed its name to United of Omaha Life Insurance Company in 1981.

Mutual launched an initiative to revitalize its brand in 2001. The branding initiative included an extensive advertising campaign, new “Begin Today” slogan, updated insignia and new corporate sponsorship of USA Swimming. “Mutual of Omaha’s Wild Kingdom” also entered a new dimension with the launch of its Web site.

In 2002, “Mutual of Omaha’s Wild Kingdom” Kids’ Summit was launched and held in Los Angeles. The Summit challenged 9012 year olds to think of innovative ideas to save threatened and endangered wildlife. The Summit was held each spring for four consecutive years.

In 2008, Mutual of Omaha acquired the assets and personnel of Retirement Marketing Services (RMS), a Dublin, Ohio-based independent wholesaler specializing in marketing retirement products in the 401(k), 403(b), 457 and individual rollover markets.

Life Insurance Products

Term Life Insurance

• Term Life Express
• Term Life Complete
• Term Life Answers

Universal Life Insurance

• AccumUL Plus
• Guaranteed Universal Life Express
• Guaranteed Universal Life Complete
• Estate Planning

Whole Life Insurance

• Children’s Whole Life
• Whole Life Guaranteed
• Whole Life Express

Accidental Death Insurance

• Common Carrier Benefit
• Auto & Pedestrian Benefit
• All-Risk General Accident