Assurity Life Insurance Company

Our company combined the strength of three longtime Lincoln, Nebraska-based insurers—Assurity Life, Security Financial Life and Lincoln Direct Life—which joined as a single operating company in 2007 under the Assurity name. Each of our original companies began serving customers in Eastern Nebraska communities in the late 1800s before establishing their permanent headquarters in Lincoln.

Assurity Life today is a diversified financial services organization, licensed in 49 states and the District of Columbia. We value and maintain the principles on which our original companies were founded—our mutual company heritage with its basic premise of working for the best interests of our policyholders and an unrelenting commitment to financial strength and stability.

Assurity Life Insurance Company…helping people through difficult times.

Life Insurance Products

Individual Solutions:

Disability Income

AssurityBalance® Disability Income insurance can help ease the financial difficulty and challenges associated with an illness or injury that keeps you from working. With a variety of flexible options available, we’re sure you can find a plan that’s right for you.

Long-Term Care

AssurityBalance® Long-Term Care insurance (LTCI) can help protect you, your loved ones and your assets from the escalating cost of nursing facilities and home health care. Our LTCI gives you two coverage options. Both options pay 100 percent of actual expenses up to your selected daily benefit.

Whole Life

Whole life insurance protection from Assurity Life can provide you, your family or your business the affordable financial security you need and the coverage options you desire.

Term Life

Term life provides a cash benefit should you die within the specified term. Our competitively-priced Term Life can be ideal for clients needing affordable life coverage for important life events such as marriage, birth or adoption of children, and the purchase of a new home.

Universal Life

Universal life insurance makes it possible for you to adjust your protection as your needs change. As your family grows, your business expands, or your income and responsibilities increase, your coverage can evolve to fit your new circumstances. Universal Life is designed to provide lifetime insurance coverage and financial growth under one policy.

Along with the distinct benefits and tax advantages of permanent insurance, Universal Life can adapt to changing needs at every stage of your life. You can vary your premium amounts and timing of payments — even adjust your coverage amount — according to the current needs and economic circumstances of your family or business.

Worksite Solutions:

Worksite Beneits

Assurity at Work® (a division of Assurity Life Insurance company) offers a diverse array of innovative insurance protection solutions available through the workplace.

Assurity at Work specializes in working closely with employers across the nation to design affordable protection plans to offer to their employees.

Ask your employer to consider adding Assurity at Work products to your benefit options today.